Social Media Advertising = BUMMER

"Behaviors of Users Modified; Made into an Empire for Rent. BUMMER" is what Jaron Lanier's new book is all about.

Jaron Lanier has published a new book, Ten Arguments for Deleting Your Social Media Accounts Right Now

I am a HUGE Jaron Lanier fan. His 2010 book, You Are Not A Gadget made its way across my desk sometime in 2012. Shortly thereafter I attended a lecture he gave at Sacred Heart University in Fairfield, CT. I have been hooked ever since.

He is an intellectual heavyweight and has been deeply involved with technology for decades.

His newest book may stand out as his best yet.